Jeffrey Sandford, CTO of WOVN.io, and Keita Kuno, Content Marketing Manager at favy, will be speaking on website localization at the LocWorld36 Tokyo conference, April 3-5, 2018. The presentation entitled “The Localized Internet’ will take place on April 4th, 2018 at 9:45am – 10:30am at the Tokyo Bay Hilton’s Soara Room.
Around 50% of the internet’s content is in English but less than 30% of its users actually search in English. Why are we leaving out potential customers? In this presentation, we would like to provide attendees with tips and tools to solve the current challenges of website localization. The presentation will revolve around four big topics: content, language selection, search engine optimization and cultural differences. WOVN.io will provide the technical viewpoint and favy will share their own experience localizing their website.
LocWorld brings together delegates who are engaged in the business of adapting products, services, and communications to an international language or culture so as to appear native to that particular region. Speakers at the conference include representatives from Adobe Systems, Airbnb, Alibaba, Google, IBM, IKEA, King, NetApp, Netflix, Salesforce, VMware, Venga, Yamaha Corporation and many others. Approximately 300 delegates representing all manner of industries are expected to attend.
The keynote will be delivered by Kaori Sasaki, CEO, and co-founder of ewoman, Inc., an influential think tank and diversity consultancy that provides marketing, branding, product development and training to major corporations. She also founded and produced the International Conference for Women in Business in 1996, now the largest annual working women’s conference in Japan.
The preconference day provides sessions that include an introduction-to-localization workshop, roundtables on game localization and sales and marketing.
Attendees may choose from nine topic areas during the main conference program: Advanced Localization Management, Community, Content Management, Global Business, Language Service Providers, Localization for Asia, TAUS, Technical, and Unconference.
LocWorld36 Tokyo sponsors include Lionbridge, TOIN, Moravia, and SDL.
About WOVN.io and favy
WOVN.io is a website localization service, based in Tokyo, Japan.
favy is a Digital Marketing and Culinary expert, also based in Tokyo. Check out their blog to find the best spots where to eat in Japan!